About Us


As the owner of a teen fashion boutique for 9 years and as a mum to two teenage girls, I’m still constantly surprised by the gap in the UK market for occasion dresses for young girls, particularly those aged from around 8-16 who are not little girls anymore (or at least they don't want to dress like little girls) but also not yet adult. 

There is so little on offer designed with their changing shape in mind and their desire to be more sophisticated while still looking their age… I’ve always felt there should be an easier way for young girls to shop. Clothes created just for them and modelled by girls their age, clothes that fit perfectly and are totally age appropriate and most importantly, clothes that young girls totally can’t wait to wear…

In my boutique I have always imported dresses and they are just gorgeous but I find the cost and time it takes to ship the dresses a real disadvantage while at the same time being environmentally less sustainable particularly when custom orders require frequent shipments. So, I felt it was time for there to be a UK brand that catered for the millions of young girls out there, especially for occasion dresses where the gap in the market is at its’ widest.  

So, Sass & Sparkle is born – Stunning dresses for Tweens and Teens – quality, on trend, affordable dresses all with a little bit of sass and a little bit of sparkle, created with love and designed with my girls and all my boutique customers at heart.  A capsule collection so that all a girl’s party needs are catered for every season. 

Finally, a UK brand especially for tweens and teens. 

We hope you love our collections as much as we do…